PROBLEM

LinkNYC set out to replace 12k outdated New York City payphones with the world’s most cutting-edge free digital network.

SOLUTION

Shaped the consumer launch with a team of digital strategists, content creators, and technologists, grounding the brand in the visual language of New York transit with a modern, cheeky voice.

IMPACT

Exceeded growth, engagement, and adoption goals and earned the Ad Age A‑List Creativity Innovation Award.