PROBLEM

Keds, a 100‑year‑old brand, had slipped into “grandmother shoe” territory, with its iconic Champion knocked off and pushed into discount channels.

SOLUTION

Led brand, digital, PR, content, DTC, and retail marketing to reposition Keds as a modern yet timeless fashion brand and restore its cultural relevance.

IMPACT

Turned the brand around by winning a new generation of consumers, securing high-profile retail and cultural partnerships, and driving 25% annual growth with younger female audiences.