PROBLEM

Once a ’70s basketball and early hip-hop staple, PRO‑Keds had become an afterthought in a crowded lifestyle sneaker market.

SOLUTION

Modernized the brand’s urban heritage through product marketing, digital strategy, and content built around unexpected fashion collaborations and a refreshed identity.

IMPACT

Re‑engaged core urban lifestyle consumers, doubled growth, and reignited the PRO‑Keds business.