PROBLEM

Adidas needed to rebuild its U.S. business across top sports and lifestyle categories while battling Nike at Foot Locker, its primary distribution channel.

SOLUTION

Developed the cultural insights, brand strategy, and consumer engagement plan that restored credibility with core sneaker consumers through collections like NBA Superstar, End-to-End, Run DMC, and Jam Master Jay.

IMPACT

Revitalized adidas Originals with a refreshed go-to-market strategy that reinforced its streetwear heritage and delivered 15% annual growth.