PROBLEM

MLB The Show was in a three-year sales decline, and gamers saw baseball as slow and less exciting than other major sports.

SOLUTION

Built a 25-person team across brand strategy, digital marketing, content, analytics, social, and production to bring Baseball is Better to life with a provocative strategy and culturally relevant storytelling.

IMPACT

Drove a historic brand turnaround with 40% sales growth and the best launch in PlayStation brand history.